True story: In the early days of manually posting Reuters pictures to Compuserve (circa 1994), DC based Picture Editor Don Winslow discovered he could monitor the volume and rapidity of hits on each picture as he posted it, and that (to your point) headlines were the key to their popularity. He said it was rather like observing the behavior of a school of piranha responding to food being dropped in their vicinity. After some experimenting, he said he concluded that a headline that contained the words "naked female astronaut spacewalk" would cause an instant and violent feeding frenzy, especially if used together.
I remember writing headlines with you, Marty and Don in the newspaper office 50+ years ago. We would try to make them not only fit the page but be appealing at the same time.
But I like the stories just as much as the headlines.
So I'll keep paying for them. Bravo.
Sometimes the headline says it all.......
True story: In the early days of manually posting Reuters pictures to Compuserve (circa 1994), DC based Picture Editor Don Winslow discovered he could monitor the volume and rapidity of hits on each picture as he posted it, and that (to your point) headlines were the key to their popularity. He said it was rather like observing the behavior of a school of piranha responding to food being dropped in their vicinity. After some experimenting, he said he concluded that a headline that contained the words "naked female astronaut spacewalk" would cause an instant and violent feeding frenzy, especially if used together.
Am I too late to get a look at that?
I remember writing headlines with you, Marty and Don in the newspaper office 50+ years ago. We would try to make them not only fit the page but be appealing at the same time.
Shhhhhhhhh! I'm not supposed to be writing! Now I'm in trouble with Mrs. Griggs!